Planning For CDP Success: A guided journey for choosing a customer data platform

Marketers today face a myriad of challenges – from changing customer expectations around engagement to complex MarTech environments and increasing pressure to demonstrate marketing ROI. While the customer data platform is facing some growing pains of its own, it's still a critical and ongoing component in the MarTech stack. Learn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases and what organizations should consider before selecting the CDP that's right for them.